There is a right way and a wrong way to convention basic word association. It does seem somewhat boring and if you have done any searching at all for memory improvement techniques you beyond doubt have heard of it. You might even have discounted it. But I want you to put all of that aside for now and accept that their might be a more inspiring and more efficient way of doing it.
Word connection seems cheap to some citizen but what if you forget your association? It has happened to me before. I take the time to remember someones name and then I forget what I was supposed to linked the name with.
The question was that the connection was not strong enough and obviously not memorable enough. In order to make the connection strong enough or memorable enough it has to be as compelling and inspiring as an excellent movie. The way you do that is by production the connection colorful and vivid and inspiring enough so that when that person whose name you are trying to remember walks toward you again, you look at him or her, find your connection easily, because it is so colorful and inspiring and funny that it returns to you like a storm of memorable feeling.
The name "Clarke" for instance you give you a picture of Superman. You look at Clarke's tie, and you see a picture of a big red "S". The name Mary might give you a picture of a wedding dress, but you have to associate the dress to something about Mary. For example, if Mary is wearing a skirt or a dress, you look behind it and see the longest train you have ever seen on a wedding dress.
